Subaru grabbed people off the street, and strapped them into a 2011 Subaru WRX (probably an STI) with Dave Mirra at the wheel, and filmed the results.
And now I want that skull tennis ball antenna thingy. Oh, and a 2011 WRX.
This also makes me happy that it's legal to advertise cars driving quickly/aggressively/insanely in the US. I believe that is illegal in parts of Europe, including the UK.